Schwarzkopf LIVE Ultra Brights Or Pastels, Vibrant Semi-permanent Red Hair Dye, Lasts Up to 15 Washes- Pillar Box Red 092

Colour is absolutely true to shown on box, but bear in mind that you do have to use a lightening bleach on your hair first, the colour won't match if it isn't absolutely light blonde to platinum. I used a B-Blonde brand maximum lift set before hand, and when I put my flash in the front of my hair, the colour came out absolutely identical to what is on the box. The ends are more a raspberry colour (as I am growing out dark brown dyed hair which the bleach wouldn't eat through completely) but was very pleased with the results and will continue to use for some time.The stuff comes in a tube which makes it very easy to apply, and means you can use it for several re-applications (although be warned if you're wanting to go full head you should probably have two or three tubes depending on hair length). Also smells absolutely fantastic, not like dye at all but more like some kind of perfume or candy (raspberry or blackberry, something along those lines, very sweet and pleasant, not at all what you expect).Very happy with how it turned out. It does fade out relatively fast but this is the case with most vivid colour dyes. Reapplications are fast and easy.EDIT:Had to add, was absolutely staggered at how absolutely quickly putting bleach on the pink strips this out, so I would say if you go platinum and get sick of pink at any given point, all you'd need to do is use your normal high lift bleach to strip it out. It starts working in seconds (and I mean seconds, literally) so probably wouldn't even damage your hair much to strip it out if you get bored of the colour. Very pleased as means can experiment with the other colours in the range without worrying about how I'll get rid of them later.

Well. Good results colour wise,on my dogs white tail!!Yea she looks so pretty,did fade quite quick but to nice baby pink ,not that horrible salmon pink that humans muck up lolI would use on slightly damp hair and give it plenty of time

My daughter loves this colour. Looks great on her blonde streaks. Not sure if it would work on brunettes.

Absolutely crap. Didn't even colour my hair. I washed the hair dye off and the pink washed out. No colour

Nice colours, wash out very quickly!

I used this on prelightened very light brown hair, it was basically dark blonde that I put it on.The first time I used 2 boxes and despite saturating my entire head, was super patchy, the lightest areas didnt take and left giant gaps in my hair. It looked awful and was a muddy red colour.I had to buy another 2 boxes in my walk of shame to boots after using the first 2 from amazon and put them on as soon as i got home having done the first 2 in the morning. It is now red as in the picture, but has gone darker from using 4 boxes for two times at 30 minutes each, but at least its now actually red and not patchy.I didnt really like the consistency of the dye, it was so thick and really hard to pull through the hair as my hair is pretty thick (my hair in the photo is after straightening for an hour lol), so I highly recommend having much wetter hair as I left it far more wet the second time and it seemed to work so much better. It wasnt towel dried, it was totally wet just not dripping wet.As my hair is thick, and the mixture is thick, it caused hair to clump together and it was really hard to get my fingers through it the first time, which is probably why it left giant patches of where it didnt take.It didnt touch my darker brown roots, i wasnt expecting it to, but just to let you know you need very light brown hair for it to show up. My hair had been lightened quite a few levels from brown.It is not red like the box, but honestly I'm left thinking its just my hair. No red turns out the right red for me even if i prelighten my hair. Im wondering if its because I have ashy tones in it, and red is the opposite. Ashy is cool and red is warm (i am neutral and have both warm and cool lol). I am pleased with it now after the 4 boxes, and it is more even than in the photo im standing directly under a light, and I will say, the colour and conditioner is really good as even doing it twice in a day, my hair felt so great afterwards and soft and shiny and not dry at all hence why I still gave it three stars.Despite my problems, it is probably the best red in the way it looks, most of the reds i use come out muddy, even on prelightened hair, so it looks more modern than most reds look on me. I just love red so much though so end up doing it anyway.

Excellent couldn’t ask for anything better

Really good and really easy to use, it actually smells good for some reason!? Which was quite nice because other hair dyes I have used don't smell so good.